ABSTRACT: The main purpose of the study is to determine the relationship between Innovativeness, Lean Practices (LPs) and Triple Bottom Line (TBL). The study has employed the resource based view to determine the relationship between and among the Innovativeness, Lean Practices (LPs) and Triple Bottom Line (TBL). In this paper, we establish that innovativeness culture and lean practices (LPs) are interrelated or fits well with each other and empirical evidence also indicates that innovation and lean practices are positively linked, which thus supports the above argument that innovativeness culture and LPs are interrelated. The relationship between the two seems to be plausible as the lean practices allow to integrate and execute new and innovative ideas which create a clear distinction among developing and generating ideas. Applying lean practices combined with continuous improvement practices by firms increase the acceptance towards new technological acceptance. Two different models were considered in this study to test if LPs and innovativeness contribute towards TBL as LPs and innovativeness are assumed to be interrelated. The first model integrated innovativeness to analyze its impact on TBL i.e. by implementing lean practices. Empirically it means that LPs are implemented by the manufactures for transforming the newly innovative ideas into TBL’s required innovation.
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