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ABSTRACT: The basic objective of the study is to find the magnitude of level of engagement of the sampled respondents regarding their job and critical factors affecting the employee engagement. The research has suggests several practical implications that the environment and communication level to be improved and supervisors could play …

ABSTRACT: The objective of this study is to check the advertising appeals effects on consumers purchase intentions on twin city population. This study used six different types of appeals, selects six different ads of each appeal from the product marketing industry of Pakistan. This research applied six advertising appeals like …

ABSTRACT: This research is conducted to check the impact of financial leverage on firm profitability of firms listed at Karachi stock exchange which belongs to the textile sector of Pakistan. Data ranges from the period 2009 to 2014. Textile sector is one biggest sector of Pakistan but 10 firms selected …

ABSTRACT: The study is carried out on the issues related to research and development, and HR flexibility and absorptive capacity of knowledge. Based on the resource-based view theory and knowledge-based view the study has offered a theoretical insight on the relationship between the research and development, and HR fallibility and …

ABSTRACT: The main purpose of the study is to determine the relationship between Innovativeness, Lean Practices (LPs) and Triple Bottom Line (TBL). The study has employed the resource based view to determine the relationship between and among the Innovativeness, Lean Practices (LPs) and Triple Bottom Line (TBL). In this paper, …

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